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Why Paying Attention to the Streets Can Change How You See the City

August 24, 2025/by Jeffrey Ian Ross

Most of us move through cities on autopilot.

We commute, run errands, scroll our phones, and mentally prepare for the next task. It’s functional. But in the process, we miss more than the visual landscape of the city. We miss its soul.

The streets aren’t just spaces we pass through. They are living classrooms, stages, and laboratories. Every sidewalk interaction, graffiti tag, or street vendor’s setup is a signal, a small lesson in how people inhabit and adapt to urban life.

The Street as a Living Text

As Henri Lefebvre argued in Rhythmanalysis: Space, Time and Everyday Life, urban life has a rhythm that reveals itself when we slow down and pay attention.  These moments are not background noise; they’re signs, signals, and signification (i.e., semiotics).

Appreciating and understanding what is happening in these contexts helps build one’s street literacy: a skill in reading the city beyond maps or guides, but through the unspoken codes, impromptu interactions, and creative uses of space that define urban life. What happens when we treat street culture (a dominant element of urban life) not just as a style or a commodity but as a way of knowing?

Street Culture as Knowledge

From Sigmund Freud’s analysis of unconscious motivation to Michel de Certeau’s insights on how we navigate cities and bend the rules of modern life without even realizing it, scholars have studied “everyday life.” They’ve examined how media and pop culture shape our habits, values, and identities.

But most of these thinkers miss one crucial thing: the complex interactions among people who live, work, or access the street.

Street culture isn’t just graffiti, street art, fashion, or slang. It’s an entire ecosystem of informal rules, spatial tactics, survival strategies, and creative expression. From local kids skateboarding down alleys to unhoused people arranging sleeping spots, these actors navigate the city with an intelligence rooted in real experience.

Every interaction on the street, from the way a mural signals a neighborhood’s history to how a sticker or tag marks territory or ideas, is part of this living knowledge. Understanding it is like learning a language: once you notice the rhythms, cues, and codes, the city speaks to you differently.

Why This Matters Now

Understanding street culture isn’t just interesting, it’s increasingly important.

Post-pandemic cities (especially large global ones) are changing fast. Public spaces are being reshaped at lightning speed. Surveillance has expanded. Informal economies are under pressure. And gentrification is pushing out the very people who give neighborhoods (and the streets) their character and edge.

If we ignore street culture, we not only lose vital knowledge, but we also lose the chance to see the city from the ground up.

For most of my scholarly career, I’ve examined street culture (in one shape or form), but now is a time to develop a more thoughtful framework. I’m exploring how people create meaning in urban spaces, not just through organizations, institutions, or technologies, but through movement, adaptation, and shared, often unspoken codes. I argue that paying closer attention to the streets can deepen our connection to our cities and each other.

Because when we stop sleepwalking through the city, we start seeing it for what it is: a stage, a classroom, a home.

Photo Credit:

Photographer: Bego2good1

Title: The Hub – East 149th Street & 3rd Avenue in Mott Haven / Melrose, The Bronx

https://jeffreyianross.com/wp-content/uploads/The_Hub_-_East_149th_Street_The_Bronx.jpg 1280 1920 Jeffrey Ian Ross https://jeffreyianross.com/wp-content/uploads/jeffrey-ian-ross-logo-04.png Jeffrey Ian Ross2025-08-24 13:11:172025-09-01 20:55:06Why Paying Attention to the Streets Can Change How You See the City

Sharpening my Chops in San Sebastián

August 17, 2025/by Jeffrey Ian Ross

It’s early afternoon, and I’ve just finished shopping for fresh fish and vegetables at Mercado San Martín. Now I’m standing at the bar of a small restaurant located deep in San Sebastián’s Old Town, eating txipirones en su tinta, a Basque dish of small squid cooked in its ink, and sipping a glass of house txakoli, the white wine from this region. Around me are the sounds of dishes clattering, wine bottles plunged back into ice buckets, and conversations in different languages. The air smells faintly of garlic, tomato, and fried food. I’ve returned to the Basque Country this summer for a month, but this time in San Sebastian.

There are a handful of reasons I came back, but one of the top ones on my list was to deepen my knowledge of Basque cuisine and improve my skills in cooking it properly. I’ve admired it’s blend of tradition, technique, and regional pride for years, but respect from a distance feels insufficient. In addition to cooking Japanese food (more specifically, Washoku), I cross-train in and want to master Comida Vasca. Slowly, yes, but seriously.

The appeal of Basque cuisine runs deep. It’s not just the Marmitako (fish stew) or the pintxos or the Chuletón (i.e., fire-grilled meats). It’s the variety of flavors, the regional variation, and, in my estimation, once you can cook Basque food, you can almost master any other. It’s how a dish can be both simple and impossibly technical, how a cider house dinner can feel like both a celebration and a history lesson.

Like my experience in Bilbao two summers ago, to immerse myself, I enrolled in a week-long Spanish class.  I’ve managed for years with broken Spanish, but it was time to move beyond survival mode. (Although Spanish isn’t the only language here. Euskera, the Basque language, is everywhere, from street signs to the hum of the market.)

Unfortunately, unlike my previous experience in 2023 when I took a week-long workshop at the Basque Culinary Center, it had closed for its summer break. (Welcome to August in Europe).

And like hell was I going to do one or more cooking classes with tourists (typically young couples and families with bored teenagers) that last a couple of hours and focus on completing pre-prepared and basic dishes. Been there, done that.

At one point, I seriously considered doing a stage (an unpaid internship) at a local Basque restaurant. But the idea of getting barked at in a foreign language (cuz I’m incredibly slow in food preparation and slightly deaf), while working on a book deadline (more about this later), gave me pause. 

So I turned the limitation into a challenge: learn as much as possible independently, shop and eat with intention, visit the markets, the highly ranked restaurants and pintxo bars, speak to and observe the people who work there, and the ones who visit, ask for recommendations, and push beyond my culinary comfort zone. For example, when I go to the market, I watch what locals purchase. I ask them why they are buying particular types of food, and how they are preparing it. Also, understand that certain types of food are in season throughout the year. At the beginning of July, for example, fish like Bonito del Norte and Sardines are in season, and both are served simply grilled.

To the extent possible, my days were like a ritual. I went to the market and purchased what I would prepare for one of our meals, then ate lunch or dinner, sometimes alone or with my wife at local joints, using these situations to study breadth, technique, and ingredient combinations. 

Since committing to this cross-training approach (a few years ago), I’ve become a relentless student. I’ve read cookbooks and articles, watched documentaries, taken notes, snapped photos, and pinned enjoyable and promising restaurants on Google Maps. Just like my practice with Washoku, I constantly try new recipes. These are typically dishes that I may have eaten somewhere but have never made. Part of this process involves trying to emulate the masters. 

At a sidrería, I watched cider poured from enormous barrels, caught mid-air in tilted glasses, a technique that aerates the cider and connects drinkers to centuries of tradition. The ritualistic precision fascinated me: the angle of the pour, the timing, the way the server never looked at the glass but somehow never missed.

Instead of formal instruction, I’m building skills and knowledge through sustained observation, deliberate practice, and immersion in context. Like an athlete improving their ability through different exercises, I’m developing my Basque cooking technique through study, ingredient usage and substitution, cultural exploration, and repetition. This method requires patience. The ability to excel at cooking Basque food, or any other cuisine, improves through sustained attention, the willingness to understand why certain combinations of ingredients work, how regional variations affect the end product, and what makes a perfect txuleta or a properly balanced salsa verde.

I’m learning that mastery in any cuisine (or activity) demands more than fidelity to a recipe. It requires understanding the culture that created the food, the ingredients that define it, and the techniques that are used. In the Basque Country, that means respecting both tradition and innovation, precision, intuition, and improvisation.

Curiosity, consistency, and humility are also important. That’s how I’m moving forward, one dish at a time.

Photo credit

Title: txerri txuleta (similar to a pork chuleta)

from https://www.instagram.com/adventuresinbasquecooking/

Photographer: Jeffrey Ian Ross, Ph.D.



https://jeffreyianross.com/wp-content/uploads/IMG_7623-1-scaled.jpg 1920 2560 Jeffrey Ian Ross https://jeffreyianross.com/wp-content/uploads/jeffrey-ian-ross-logo-04.png Jeffrey Ian Ross2025-08-17 20:48:092025-08-17 22:04:04Sharpening my Chops in San Sebastián

How a Global Prison Education Database Could Improve Rehabilitation Outcomes

August 10, 2025/by Jeffrey Ian Ross

Governments and private foundations spend considerable resources each year on prison education (i.e., courses in literacy, vocational skills, and higher education), believing they reduce recidivism and improve reentry success.

But outcomes vary widely. Some programs transform lives; others barely make a difference. The problem? We have little reliable evidence on which work, which fails, and why.

Small sample sizes, inconsistent metrics, and a narrow focus on single programs, facilities, or countries hinder most of this research.

The result is a patchwork of findings that offer little practical guidance for shaping policy or directing funding.

We can change that. A global database of correctional education programs and their outcomes would allow us to better compare results among programs and across borders, identify the most effective models, and adapt them to local contexts, while ending investments in approaches that don’t deliver.

It doesn’t require a billion-dollar grant. We could start small by crowdsourcing data from researchers, NGOs, and practitioners who are already tracking results. Over time, governments, international bodies, and foundations could fund and maintain the platform.

Right now, we build most correctional educational programs on hope and anecdote. With shared knowledge, we could ensure that our investments deliver measurable impact, maximizing education behind bars into one of the most powerful tools for rehabilitation the world has ever known.

Photo credit

Title: database

Photographer: Christophe Benoit

https://jeffreyianross.com/wp-content/uploads/21828243446_136614fc89_o-scaled.jpg 1920 2560 Jeffrey Ian Ross https://jeffreyianross.com/wp-content/uploads/jeffrey-ian-ross-logo-04.png Jeffrey Ian Ross2025-08-10 06:22:222025-08-10 06:22:22How a Global Prison Education Database Could Improve Rehabilitation Outcomes
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